Crafting a compelling business story is more than just collecting facts – it’s about uncovering the heart of your journey. Over the years, we’ve honed our research and storytelling process to ensure that every story we tell is meaningful and memorable. Here’s how we do it.
1. Start Early and Plan Ahead
We begin by asking our clients to map out the voices and perspectives they want to include. Who holds key pieces of their history? Is it long-serving employees, directors or loyal customers? Once we nail down the key contributors, we can plan interviews and gather all the supporting materials.
2. Prepare Your Writer
Our team invests time in understanding your company’s story before stepping into interviews. This ensures that our writers can ask the right questions, guiding interviews towards insightful stories. A well-prepared writer brings structure, focus and purpose to the conversation.
3. Neutral Listeners for Honest Stories
One of the unique advantages of working with Hyphen is the neutral role we play. As a third party, we can be unbiased listeners, creating a safe space for openness and honesty. This neutrality fosters deeper conversations and often uncovers stories that might remain untapped in an internal process. Our position helps reduce bias from the very beginning, setting the foundation for an authentic narrative.
4. Embrace Conflicting Narratives
In every organisation’s history, you’ll find varying perspectives – or even conflicting versions of events. That’s not a problem – it’s an opportunity. We follow up on discrepancies to create a richer, more authentic narrative, balancing different voices while highlighting core truths.
6. Filter and Refine
Not all stories or details will make it to the final manuscript – and that’s okay. We know what to include and what to leave behind, and we’ll filter through the information to find the strongest material to bring your story to life.
Making Your Business Story Unforgettable
At Hyphen, we pride ourselves on blending thorough research with human connection to create a story that reflects the true essence of your business. When you’re ready, we’ll help you shape your history into something unforgettable.
– The Hyphen staff
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