Corporate, but make it human

At our Melbourne-based publishing house, we transform corporate narratives into relatable, personal stories. So how do we bring that inimitable human touch to corporate storytelling? Here are our top tips for getting your team on board to craft an engaging narrative.

The heart of it

In today’s market, consumers and employees crave authenticity, and they are savvy enough to know a false note when they hear it. They want to know the people behind the products, the ethos behind the enterprises. By making your company’s story personal and relatable, you connect on a deeper level, building trust and loyalty. It’s about turning the corporate into the communal.

Corporate storytelling: the three things you need to know

The human element: Every (and any) business achievement requires people – as businesses, we’re nothing without them. We focus on these individuals – their challenges, their victories and their experiences. That way, you can share not just what your company does, but who your company is.

Authentic voices: And how do we convey the ‘who’ in you? We talk to you, of course. With interviews that capture the real words of the real people who work for you – from the CEO to the newest intern – we help you harness the authentic voices within your team. Think about how you would explain your company’s mission to a friend.

Visual and emotional engagement: With compelling visuals and emotive language, we make your corporate story resonate on an emotional level. This means moving beyond charts and graphs to stories that stir the heart. Corporate speak has its place, but think about how you would explain your company’s mission to a friend. Share the daily happenings, the small wins and even the setbacks.

Corporate storytelling doesn’t have to be stiff and formal. When you make your story accessible, you bring your audience along for the journey. And remember, our team is here to guide you every step of the way. Let’s make your corporate story not just told, but truly listened to and remembered.