Celebrating 50 Years
Films
Year
2022
Client
Whites Group
Services
Research, interviews, script writing, filming, editing, design, project management and production.
Whites Group is an Australian-owned family business that sells, manufactures and distributes hardware, lifestyle and rural fencing products. The Whites Group is owned by the Kelly family and has a proud history of growth and success.
To celebrate its 50th anniversary, Whites engaged Hyphen to produce two films: a short history, and an induction film, to introduce Whites employees to the history and values of the Whites family, helping them connect with the company’s vision. Once these were underway, the Kelly family asked us to produce two more films, this time to introduce two new brands to Whites customers.
Whites Group story is about innovation and perseverance. Their 11-minute film captures their journey from a backyard business to a global enterprise.
Everyone loved the final edit – thanks again to the whole Hyphen team! I really appreciate your help in finalising this last video, and should we need anything further down the track we will be sure to reach out.
The film focuses on what it means to be a Whites team member. Whites attributes its ongoing success to its great team and prioritises creating opportunities for its employees. Being a team member means being part of the family.