Purpose-Driven Banking
Book | Film
Year
2025
Client
People First
Services
Research, interviews, writing, editing, design, typesetting, content management, image retouching, proofreading, print management, illustration, animation, project management.
People First Bank was born in 2023 when People’s Choice and Heritage Bank merged over shared values and purpose-driven banking. In 2025 People First Bank celebrated 150 years of history, and Hyphen helped them bring their story to life.
We produced a 120-page coffee table book that relies heavily on breakouts and graphics to piece together the bank’s rich history. We embraced the fresh new branding, using colour and the logo shapes to inform much of the layout.
The branding also shines in the snappy 3-minute animated film we designed to accompany the book. The film summarises the People First story using a running timeline that, paired with the simple 2-dimensional animation style, is playful and easy to follow.
With a complex and branching history, telling the story of People First Bank was a fun challenge. The film and book weave together 150 years of history from South Australia and Queensland into one cohesive narrative. With People First’s bright and colourful branding, we were able to develop an eye-catching design for their book. We then adapted it for a short animated film that is playful and energetic with a wide range of uses including displays, web and social media.
Hyphen were an outstanding partner in helping us commemorate our 150th anniversary. From producing a beautifully crafted historical book to creating a dynamic three-minute timeline video, the quality of their work was exceptional. They showed a deep understanding of our brief and brand, delivered highly creative and engaging solutions, and were flexible and responsive throughout the process. It was a pleasure working with the Hyphen team, and we couldn’t be happier with the results.