Delightful!
Book
Year
2018
Client
Bakers Delight
Services
Research, interviews, writing, editing, design, typesetting, proofreading, project management, production and international distribution.
Baker’s Delight’s history is the story of the little bakery that could. What began as a small bakery on Glenferrie Road in Melbourne’s inner-east suburb of Hawthorn in 1980, has grown into over 700 bakeries around the world. But despite this scale, each franchise manages to keep that intimate, homely feel.
To celebrate its forty-year anniversary in 2020, we worked with the company to capture that welcoming feel and pay tribute to all the franchisees who have made the brand what it is today.
We particularly loved asking staff members about their favourite Baker’s Delight product (a landslide win for Cape Seed Loaf, although Fruit Buns do get an honourable mention).
Bakers Delight has franchises in Canada, the US and New Zealand. Part of our job was to organise for books to be shipped to all of these locations, which was a bit of a logistical challenge as it was during the pandemic, but we did it.
Like many Australians I have shopped at Bakers Delight for years. It was an honour to be trusted with telling their story; to meet and interview their dedicated bakers and franchisees (even at 5 am) to twist a fresh – not stale! –narrative. Sorry, couldn’t resist! They love their puns (and their buns) at Bakers Delight.