125 Years of Serving Goodness
Book
Year
2024
Client
Sanitarium
Services
Editing, design, illustration, typesetting, proofreading, project management and production.
Sanitarium is one of Australia’s most trusted food companies, with iconic brands like Weet-Bix™, So Good™, and UP&GO™. To celebrate 125 years of nourishing Australians, Sanitarium commissioned a book that captures its rich history through stunning imagery and engaging storytelling.
Structured in chapters, the book weaves together small but powerful stories, complemented by breakout sections, timelines, and even recipes—bringing to life a legacy built on health and wellbeing. It’s a story full of goodness, thoughtfully crafted to honor Sanitarium’s journey.
Thank you to you and your team for the work you’ve guided us on for the history book. I’m glad we stuck it out together and can’t wait to see the finished product. I really, really appreciated the way you approached our tough conversation. You’ve been a pleasure to work with and your designer landed great design. Big thanks.
One of my favourite things about this project was finding ways to subtly incorporate elements of many of Sanitarium’s well-known brands into the design – the So Good milk drop, the Sanitarium wheat sheaf and the Weetbix wave are all there, adding lightness and a sense of wellbeing to every page.