FGB 170 Years
Film
Year
2022
Client
FGB Natural Products
Services
Research, interviews, script writing, filming, editing, design, project management and production.
Felton, Grimwade and Bosistos was established in 1897 as a pharmaceutical company. The most famous brand the company owns is the Bosistos range of eucalypt products, still made naturally in Victoria. Felton and Grimwade was a wholesale druggist, and the companies joined forces to create FGB. Alfred Felton was a renown philanthropist whose bequest of personal art was the foundation for the National Gallery of Victoria and his old home still forms a part of Melbourne Grammar’s campus.
Owned by the family Abbott family since 1974, Hyphen was engaged to tell the story of this famous old company as well as the family’s legacy. FGB was on a growth trajectory, and an important outcome was to engage with current staff as well as aid a recruitment drive to attract high quality new staff.
FGB is a quiet achiever of Australian business and custodian of the country’s eucalypt industries.
