The Spirit of Dysons

Films

Dyson Group anniversary filming day

Year

2022

Client

Dyson Group of Companies

Services

Research, interviews and script writing; film direction, production and editing; design and launch; project management.

Dyson Group has been a family-run business since 1952. To celebrate its 70th anniversary in 2022, Hyphen produced The Spirit of Dysons, a 45-minute documentary introducing the family that trailblazed bus services in Melbourne’s northern suburbs and beyond. Timed with the fifth generation of the family taking up the mantle, the film tells the history of the family and the business, honouring the individuals who made it all happen.

 

To make the most of the countless hours of footage we shot, we then created Welcome to Dysons, a short induction film for new Dysons employees, and This is Dysons, a short film that lives on the company website.

Spirit of Dysons film poster

'Public transport is unassuming and unpretentious. It often goes under the radar, which is why buses have suited the Dysons family for four generations.'

Dyson Group films
Dyson Group celebration films
Dyson Group anniversary films
Quote mark

Our journey with Hyphen was a true partnership; their enthusiasm was on par with ours, making us feel as if they were deeply committed to crafting a memorable piece for our family to cherish for generations to come. Throughout the project, they demonstrated respect and adaptability in every aspect, creating an atmosphere of collaboration.

Lib Dyson, CULTURE AMBASSADOR, DYSONS GROUP OF COMPANIES

Quote mark

The openness and enthusiasm of the Dyson family shaped this project. Their amazing story allowed us to create a full documentary, and from all the video footage and incredible interview material, we were also able to produce two additional short films, designed to introduce the organisation to new employees and the public. It’s a perfect example of how we can creatively repurpose the content we already have to effectively reach diverse audiences.

Val Montagnana- Wallace, CEO, HYPHEN